GOOGLE UPDATES URL PARAMETER GUIDELINES FOR SEO

In a move that should shake up the SEO landscape, Google has issued updated guidelines for the use of URL parameters. The new policies aim to improve how search engines process these parameters, which are often used to track user behavior and customize website content. SEO professionals are urged to review the updated policies carefully and update

In a recent blog post, Google has modified its guidelines regarding the use of URL parameters for search engine optimization (SEO). These updates aim to improve the clarity and effectiveness of URLs, making it easier for both users and search engines to interpret website content. The changes primarily focus on how parameters are handled in the SERP